Fire-torn SIS Pitches has had telepathic help from their own little ambassador and would-be fireman, Noah Wall.

Noah, now five, became brand ambassador for the company nearly four years ago.

SIS was involved in a DIY SOS project and built him a special artificial grass garden to play in.

The little Abbeytown boy touched hearts nationwide with his survival fight after being born with spina bifida and hydrocephalus (water on the brain).

He is paralysed from the chest down and had just two per cent brain function at birth, although this has now increased dramatically - astounding doctors.

Noah was shown a video of Tuesday's devastating fire, which ripped through an SIS Pitches warehouse - storing yarn - on the Glasson Industrial estate, Maryport.

Thick black smoke was visible for miles and dozens of firefighters were on scene for more than 24 hours, with hours continuing to return throughout the following night to continue damping down.

The blaze, which eye witnesses reported had flames more than 100ft high, also destroyed a neighbouring business.

Noah's mum Michelle, known as Shelley, said they told the youngster where the fire was.

“He said, ‘Wow! It’s really big and lots of smoke. Is everyone okay’?” said Shelley.

She said that Noah spent the next day role playing as a firefighter and pretending to put out flames.

“We were really shocked to hear about the fire," Shelley continued. "We hope they are okay.”