The gauntlet has been thrown down for people in Cumbria to walk briskly for at least 10 minutes a day.

And to help motivate people to get moving - and keep moving - an app has been launched where people can set goals and get advice.

The move is by pushed by Active Cumbria, part of Cumbria County Council’s Public Health and Communities Service, which is supporting a drive from Public Health England to encourage Cumbrian adults to start improving their health.

Carlisle councillor Deborah Earl, who holds the county's public health and communities portfolio, said: "Fitting exercise in, or even having the energy to exercise can be difficult for some.

"The Active 10 campaign provides a realistic approach to those challenges.
Deborah Earl

"The benefits of just 10 minutes a day brisk walking are far more than you may imagine.

"You are not only lessening the risk of heart disease and type two diabetes, but this brief 10 minutes out of your day can help reduce stress, and improve your mood.”

The Active 10 app shows how much brisk walking you’re doing, when you can increase your pace and how you can fit more brisk walking into your day.

Richard Johnston, senior manager at Active Cumbria said: “We’re excited to support Public Health England in their drive to get the community more physically active.


Richard Johnston "This campaign fits in really well with our vision that everyone in Cumbria is physically active as part of their everyday life”

For more details, go to http://www.activecumbria.org/active10