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Thursday, 17 April 2014

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Easy Steps to Ecommerce Success

You have seconds to make a great impression once a visitor comes
to your ecommerce site.

Being knowledgeable about what makes an ecommerce website
successful will help to make you successful. If you don’t have the
time to learn everything there is about building and running an
ecommerce business, you can opt for an ecommerce hosting service
that will do the hard yards for you. A fantastic host can really
improve your chances of creating a thriving and prosperous online
business. Just make sure that you choose wisely.

A professional and aesthetically pleasing website design is vital in
keeping customers on your site. It can be very expensive hiring
a professional website designer to do this for you, and doing it
from scratch yourself can be extremely frustrating and can take
a long time – costing you more money. Deciding to go with an
ecommerce host can solve these major problems by doing it for
you. Ensure your host offers sleek, professional design templates
with customizable settings (such as fonts, colour, banners and
slideshows). The host should allow you to decide how technical you
want to get. For example, if you know HTML and CSS and want to
utilise it when designing, or whether you’re not interested in writing
it yourself and want to keep it as straightforward as possible.

A good ecommerce host will offer an App store feature as part of
their service. If you choose to use it, your website’s functionality
will be much improved for both you and your customers. You will
have the choice of which apps are most suitable. For example there
are apps designed to survey your customers after they have bought
your goods, then analyse the results for you. Another useful app
may be used to ‘upsell’ products to a customer at checkout. Others
include email marketing and social media apps.

Another feature that a good ecommerce host should offer is mobile
phone optimisation. This is an important one as many potential
customers use their mobile phones to purchase goods. Mobile phone
optimisation enables your website to be viewed clearly on mobile
phones.
Other helpful features include a reliable shopping cart that is
secure and accepts credit card and PayPal payments. For a more
global impact, include a checkout page that can appear in different
languages. This sometimes overlooked element will increase your

customer reach.

High usability for your customer will make or break your
ecommerce business. This means endeavouring to keep your site
pleasurable to utilise and simple to navigate.

In the end, an excellent ecommerce host can not only save you
money, but also earn it.

Shopify.co.uk
http://www.shopify.co.uk/

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